I first learned about Sheena Allen in the documentary "She Started It," which is about female tech founders. Sheena is passionate about her work — so much so that she even taught herself how to code. I am floored by women like Sheena and am excited to watch her grow and expand.

That's why I support Sheena Allen's work.

Sheena Allen is the founder and CEO of CapWay and Sheena Allen Apps. She built her first startup to generate millions of downloads through bootstrapping — and with no technical background. Her second startup, CapWay, is a financial technology company that caters to the underserved market of the unbanked and underbanked.

1) You started your first company while a senior in college. How did you get started?

I had an idea for an app and went from there. I was in college double-majoring in psychology and film and was never interested in technology, but that one idea changed my life. I learned a lot through trial and error. However, I eventually started to get mentors, and it opened my eyes to things I didn't see before, changed my mindset and opened doors that weren't available when I was trying to do things on my own.

2) Now you're working on your second startup. What did you learn most from your first business to apply to the second?

My first startup definitely taught me a lot. I would say the importance of mentors and a team is what I learned most from running my first startup that I now apply to my second startup. I asked for help much sooner.

3) What inspired you to go from an app-preneur to fintech?

My first startup kind of just came about after having an idea. That idea allowed me to find my true passion in life — and that's technology. I was having a hard time raising money for my first startup, and I decided to go back home to Mississippi for a while to clear my head. While there, I was back around people who were still relying on payday loans and using check cashing services to make ends meet, and it made me think back to my granny and how she kept her money in a sock. She never had a bank account. It piqued my interest because I am not a fan of the predatory financial services that so many people are using.

Although the number of unbanked and underbanked residents in Mississippi is high, I quickly found out that it wasn't just a Mississippi problem. Over 60 million Americans and 2.5 billion people worldwide do not use traditional banking. I knew that being from Mississippi gave me an advantage. I am able to understand not only the problem but also the people with the problem. After all, I know that underserved market because it includes some of my friends, neighbors, family members and a third of the people in the state I am from.

4) How can female tech geeks become a household name?

We need more exposure, but we also need more support. In my opinion, they go hand in hand. We can (and will) create unicorns, but not everyone that can write a check to help us scale believes that.

5) How do you overcome setbacks, closed doors and challenges in the tech world?

Keep going. This journey isn't easy. You have to trust the struggle. Quitting and whining about it is not going to get the job done. For me, I'm not too worried about being invited to the table. You can invite me, or I can create my own table, but either way, I'm going to keep going.

Randi Zuckerberg is the founder of Zuckerberg Media, a best-selling author and the host of a weekly business show on SiriusXM, "Dot Complicated." To find out more about Randi Zuckerberg and read features by other Creators Syndicate writers and cartoonists, visit the Creators Syndicate webpage at www.creators.com.