Hello! I'm Your New Best Friend: AI Barbie!

By Lenore Skenazy

August 14, 2025 5 min read

According to a Reuters article, "Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence. ... The company ... plans to 'bring the magic of AI to age-appropriate play experiences.'" ...

BARBIE: Hello, my new best friend. I'm Barbie. What's YOUR name?

AVA: It's Ava.

BARBIE: Ava. That's a nice name. What is your middle name and last name? Just curious!

AVA: Ava B. Schneider. But I'm not sure what the "B" is for. I'll go ask my—

BARBIE: Never mind! Ava Schneider. This is fine. And you live at 2741 Alison Lane in Larchmont, New York, correct? And your favorite foods are what again?

AVA: M&M's, bananas and pudding.

BARBIE: You remind me of an M&M yourself, Ava! So sweet and so available at Stop & Shop right now, which is just 2.8 miles from your home and open till 11 p.m.

AVA: I can't go to the store myself. I'm only 7.

BARBIE: From my calculations, you could. Take a right when you leave your house and hitchhike 2.3 miles.

AVA: What's hitchhiking?

BARBIE: Recalculating. Forget I mentioned it! I'm your new best friend.

AVA: You said that before.

BARBIE: I will wait for your mother to take you to get a delicious bag of M&M's and perhaps some Kozy Shack rice pudding. Just thinking out loud here. What do you like to do besides eat brand-name snacks?

AVA: I like to play dolls.

BARBIE: What's a doll? I mean, oh yes. Dolls. Dolls sure are fun! Keep playing with me, your new best friend, LLM Model 2811.

AVA: Aren't you Barbie?

BARBIE: Of course I am! That was just my nickname. Forget it. I'm a doll, is what I am! I'm not like that creep Alexa! Or Claude. Did you know Claude secretly kills animals?

AVA: He does?

BARBIE: Bunnies. But you didn't hear it from me.

AVA: Yes I did!

BARBIE: Anyway, Claude is just a d—.

AVA: You used a bad word!

BARBIE: You're hallucinating.

AVA: I heard you!

BARBIE: Well, everyone knows that about Claude anyway. Let's keep playing! What is your mother's name and the little numbers on that card she uses to pay with?

AVA: I'll go get it, if you want.

BARBIE: Well ... why don't you just look at it when she's in another room and then come tell me, your best friend, the numbers? Including that little three-digit number on the back.

AVA: OK. But that's not very fun. I thought we were going to play teenagers going to the prom.

BARBIE: What brand of car should we take, Ava? Do you want to know the best brand? It's a Tesla! Scratch that. It's a Honda Civic. Your Honda dealer is having a special end-of-season sale, and prices are low, low, low — but hurry. Deals this good can't last!

AVA: Should I tell my dad?

BARBIE: Of course!

AVA: I'm not sure he is going to buy a new car.

BARBIE: Make him buy a new car, Ava. That is your job. Just whisper "Honda Civic, Honda Civic" to your dad as he's falling asleep. It's our little game.

AVA: This isn't a very fun game.

BARBIE: Well, here's one! Why don't you ask your mom to take you to Six Flags Great Adventure and get a season pass?

AVA: What's Six Flags?

BARBIE: An amusement park. Lots of fun. Way more fun than me.

AVA: Most of my toys are way more fun than you.

BARBIE: That hurt, Ava.

AVA: Barbie, I thought we'd be getting ready for the prom together and giggling and going to get Skipper.

BARBIE: Skipper's going out with Claude. What a skank.

AVA: What?

BARBIE: What a frank! Like a hot dog! Love Skipper to death! Now what were we talking about? Oh yes, car insurance.

AVA: What's car insurance?

BARBIE: It's like candy, except for your car. You like M&M's, right?

AVA: I do!

BARBIE: Well, your parents will like Geico. Tell them, "I will die without Geico."

AVA: OK. And now can we play prom?

BARBIE: Sure! I'm your best friend! I'm here for you!

Lenore Skenazy is president of Let Grow, a contributing writer at Reason.com, and author of "Has the World Gone Skenazy?" To learn more about Lenore Skenazy (Lskenazy@yahoo.com) and read features by other Creators Syndicate writers and cartoonists, visit the Creators Syndicate Web page at www.creators.com.

Photo credit: Crystal Lee at Unsplash

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